This richly illustrated book with essays by Inga Griese, Niklas Maak, Gerrit Gley, Lilli Holm, Gerd Mietusch, Hannes Heer, Uly Foerster, Juergen Kaffer, Jürgen Kesting, and Isabella Vertes Schütter and a foreword by Kent Nagano deals with the life and work of the gifted designer Peter Schmidt. When I read the introduction, I was immediately curious and wanted to know more about these amazing creative people. Nagano also writes that everything emanating from Schmidt creativity and enthusiasm with him and nothing would happen without the passion, and passion.
Inga Griese reported in the article "Bayreuth, Kassel, Hamburg" from childhood and youth of the gardener's son born in 1937 in Bayreuth, in Cassel completed a graphics program. At the final examination, the more easy for him, asked him to design one from a perfume bottle.
worked after his studies, Schmidt et al as a graphic designer at the magazine "Geo" and in 1967 the advertising agency art director and Verclas Böltz. This company Reemtsma as customers. At that time, Peter Schmidt, with the development of new packaging for cigarettes and campaigns known. He designed the brand images and perfume bottles for Joop, Jil Sander, Laura Biagiotti, the Apolinarisflasche and a variety of logos that you learn in the book to know you better.
In a conversation with the designer Niklas Maak out, he answered the question how to invent a good shape. Right at the beginning of the conversation, we learn that the bottle, designed by Peter Schmidt for Jil Sander, was included in the collection of the Museum of Modern Art in New York. Apparently you have to in the smells, atmospheres and moods into a specific time feel and absorb atmospheres and moods, if you want to develop a really good shape. The designer way to explaining how he invented identities and to which he arrives at a design, and stresses that its design is shaped in the head, he was arrested not so traditional schools. Since 1994, Peter Schmidt also designed stage sets. These are obviously the counterweight to the world of small forms, the emblems, the letters, the bottles that ultimately embody architectural miniatures (see: p. 95).
We read of two forms of beauty, classic and distinctive. The distinctive beauty gets under Schmidt's opinion, their appeal in that this is distinguished by a feature, not a drawing or a break.
The designer has designed a variety of packaging, even for feminine hygiene. In sanitary napkins is he is not just about the beautiful appearance, but also the perfect fit, which he in collaboration with doctors, technicians and chemists has developed. I'm impressed by all that Schmidt has designed. Very beautiful are the many logos, but also the packaging for Japanese chocolate pralines and its architectural masterpieces, such as the foyer of the Hamburg State Opera, the Concert Hall in Bamberg and the restaurant Juchheim in Japan.
The more I immerse in the text and images, the more I am amazed by the ability of this man who knows how to implement his exuberant imagination diverse.
Gerrit Gley waiting with 13 charming stories about Peter Schmidt. By means of these anecdotes, a personal picture of the diverse interests graphic who knows how to implement the spirit of design subtlety.
A great book about a gifted contemporaries.
copyright photos: "Peter Schmidt / Collection Rolf Heyne"
The reviewed product is available in stores everywhere.
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